MD News publishes bi-monthly with a target audience of all licensed physicians and leading healthcare executives in central New York.  It is the premier local market, business-to-business, custom publication for physicians and leading healthcare decision-makers.  MD News provides strategically focused, locally relevant, and deeply engaging content to its target audience.  MD News provides its readers with insight regarding best practices, procedures, and up to date news as it relates to the central New York healthcare community.

MD News provides marketers the opportunity to achieve their content marketing initiatives through custom publishing.  Custom publishing is a form of marketing that involves an editorial product.  The content of such editorial supports the marketing and communication objectives of the underwriter. Typical editorial allows the underwriter to tell their story through practice and physician profiles as well as positioning key individuals as experts in their field by writing columns.

Custom publishing is one of the fastest growing forms of marketing and is one of the most significant growth sectors of publishing today. It is becoming the most preferred method for marketers to reach a desired and defined target audience. 

MD News will allow you to maximize the ROI on your content marketing/custom publishing efforts, positively impacting your bottom line.

It’s no longer about counting customers; it’s about reaching the customers that count.